FOX9JA is analysing the disparity in earnings in Nigerian online betting

Techloy
4 min readNov 5, 2019

FOX9JA, an online review and analysis platform for the online betting industry in Nigeria, is analysing which casinos are truly profitable in Nigeria and which ones are struggling to keep up with the trends.

The company regularly releases the information to the general public in order to allow them to make informed decisions when placing wagers.

This exploration is founded on the fact that advertisements make it difficult to differentiate one casino from another. They all claim to have the best deals, and the ads are designed to seem like they are shining pillars of the community.

But the truth is far more complex, and this truth is what FOX9JA seeks to uncover. Knowing the differences between these casinos can help the Nigerian consumer become more knowledgeable about their gambling choices.

As FOX9JA notes, a bookmaker that presents itself as being a consumer’s neighbour might have secured up to 20 percent of the market. Meanwhile, another casino may have modern, sleek advertisements showing at the cinema, but might be in reduced circumstances.

Supplying consumers with a sense of the income disparity between various casinos provides insight behind the scenes at what is going on in terms of casinos in Nigeria.

This is generally not the type of information that is readily available to the general public. It is the ambition of FOX9JA that exploring Nigerian casinos will have a tremendous benefit to the average bettor as opposed to being affected by advertisements.

It comes down to a personal choice; some consumers may be more comfortable with a casino that enjoys a larger share of the market; other consumers may feel that betting at a smaller casino is doing one’s part to help the general community. Having objective information at their disposal will allow gamblers to make confident decisions.

FOX9JA experts performed a great deal of research in order to analyse this information. But according to company officials, it is important enough to the gambling community in Nigeria that it had to be released.

The staff was initially confused about the accuracy of casino advertising claims. It was only when FOX9JA started digging deeper that they discovered that casinos give the impression of being industry leaders but in fact are startups that are relying on promotion to seem very valuable.

FOX9JA is the first site in Nigeria to release this information. Other data available at FOX9JA is a user-friendly chart that lists the profits declared by each casino; in turn, these numbers are further detailed and explained.

FOX9JA also provides full bookmaker reviews for each Nigerian operation. One of the crucial elements of these reviews is that they compare the bonuses and promotions offered to gamblers.

With your first deposit, you will receive matching funds up to 1,000 naira at Bet9Ja. A minimum first deposit of at least 100 naira is required in order to obtain this bonus and the money must be played through 10 times. In comparison, Nairabet only requires that you deposit 50 naira to claim their welcome bonus and they will provide you with a matching bonus up to 50,000 naira.

That’s clearly a better deal, and the kind of differential that consumers need to know. But then, the Betking bonus is even better than that from Nairabet. Betking’s bonus is triggered when you deposit at least 50 naira. Then they will provide you with matching funds up to 100,000 naira. If one has access to the funds to deposit, this is an exceptional offer that is sure to interest players.

At the other end of the spectrum is Merrybet, which does not offer any matching funds when a new player makes the first deposit. This single fact places them lower on the scale than even Bet9Ja. What they do offer is 5% cashback on betting losses every week. There is a catch, however: it is necessary to opt into the offer in order to receive cashback. That said, when you refer a friend to Merrybet, you will be given 50% of their first loss. In addition, if you play regularly and simply contact the casino’s customer service staff, it is possible to be rewarded with a free bet.

This kind of information delivered simply and truthfully gives consumers an educated awareness of what their betting experience will be. By taking the time to delve into the Betking review, for example, it will instantly be clear why the Betking bonus is strong. The matching funds are like getting a Betking free bet. And it is the type of data that people want to know.

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Techloy

Covering news and insights into technology and business in Africa. Get in touch: techloy.com@gmail.com | +2347030851462